We’ve been as busy as can be over the past few months, working away on the latest in our series of brandscape reports: The 2016 Employee Engagement Vendor Brandscape Report™. In this report, we take a unique look at the employee engagement landscape — the vendors leading the charge, the solutions that comprise the core components of engagement, and the market trends that will shape the category over the next few years.
We at The Starr Conspiracy Intelligence Unit believe a new, stand-alone employee engagement category is here, and we estimate it to be a $74.3 billion dollar market opportunity.
We know that over the past decade, employee engagement has hovered right around 30 percent. Instead of being discouraged, the vanguards of this category are embracing the opportunity to rethink, redefine, and rebuild engagement for the better. We’ve seen countless brands in other established categories, such as rewards and recognition, wellness, and analytics, shift their solutions and platforms to tackle head-on the rising imperative of employee engagement.
And, as far as we’re concerned, there’s no “right” way to go about it. In 2016 alone, we have experienced the collective truth of this sentiment as brands have begun to collide in acquisitions and partnerships.
However it happens, we’re sure it’s going to happen fast. That makes this required reading for anyone looking to make a play in this market.