Friday Roundup: InfluenceHR, Customer Engagement, and CMO Priorities

Finish your week out strong with a few posts from The Starr Conspiracy you may have missed as well as our favorite reads this week from around the web. Enjoy!

human-resource-executiveIntroducing Exclusive InfluenceHR Media Partner HR Executive — InfluenceHR Las Vegas, the marketing symposium happening Oct. 6, is pleased to announce a unique media partnership providing HR tech and service marketers deep insight into the HR B2B buyer. Human Resource Executive has been named the exclusive media sponsor of InfluenceHR, joining the roster of industry marketing leaders sponsoring the symposium. Find out what that means for you in the full post.

The Relationship Between Customer Engagement, Loyalty, and Revenue — Prospective clients are actively listening to what your current customers have to say. What are they hearing about your company, solutions and people? Learn more about the increasingly critical role of customer engagement on the Influitive blog. 

What Do Attendees and Speakers Think of InfluenceHR? — 100% of InfluenceHR attendees would recommend the conference to a friend or colleague. With more than 200 attendees, you might be wondering what all of those marketing executives in the HCM space have to say about the event and its content? Find out in this blog post.

Don't Miss Out On InfluenceHR This Fall — Last year, more than 200 HR technology executives in marketing, sales, strategy, and business development attended InfluenceHR. Want to know why? Because our agendy is packed with content that HCM-industry executives want: in-depth buyer research, marketing strategies and segments, and insights about brand awareness, demand generation, and marketing technology. Can you make room for one day to transform your marketing strategy with challenging perspectives, provocative ideas, and disruptive thinking? 

What Gives Marketing Chiefs Nightmares? — With the marketing business changing dramatically, some chief marketing officers are having a hard time sleeping. What’s keeping them up at night? According to a new survey conducted by Korn Ferry, they are worried about several issues, including proving that their marketing works and staying ahead of digital trends like social media. Find out more about the study on CMO Today by WSJ. 
Get in the Know for the InfluenceHR Marketing Awards Early — We're changing B2B marketing forever. We believe marketing in HR technology should be so much more than boring stock photography and overused concepts. We know there are a lot of vendors that agree and are innovating marketing to the HR buyer every day. We want to recognize those vendors for their work in the first-ever InfluenceHR Marketing Awards. Learn more in this blog post.

Enjoy your weekend!