Ceridian Demonstrates What’s Behind Its Brand Performance [ Market Bulletin ]

Posted by: George LaRocque Date: Mar 18, 2015 5:28:36 PM

Topics: HCM, content marketing, #HRtech

Last week, I spent a day and a half with Ceridian at its annual “Analyst Day” event in San Francisco. Ceridian understands the value of analyst relationships where most other vendors relegate it to an analyst relations process. Managing analyst relations and having analyst relationships are two different things. Ceridian gets this.


Advocacy Marketing to Increase Social Media Advocacy

Posted by: Bret Starr Date: Mar 11, 2015 2:17:00 PM

Topics: B2B marketing, #ShitBretSays, advocacy marketing

Paid media is losing ground to owned and earned media in B2B marketing. I don’t mean that B2B companies are spending less on paid media. In fact, they’re spending more — especially in industry and digital contexts.


The Time Has Come for Customer Advocacy Marketing

Posted by: Bret Starr Date: Mar 6, 2015 11:29:10 AM

Topics: #ShitBretSays, Customer Management, Lead gen

My most important recommendation for 2015 is to research customer advocacy marketing. Specifically, I recommend that you check out Influitive (a B2B advocacy marketing software platform).