Junk Research Pandemic in B2B Marketing: Skepticism Warranted When Evaluating Market Research Methods and Partners

Posted by: Bret Starr Date: Nov 25, 2014 9:46:56 AM

Topics: Market research, HCM

We live our mantra of Changing B2B Marketing Forever. It’s our commitment to embrace processes and methodologies that really set us apart in our space. So, when we see bad practices out there in the world in which we live, we need to speak up. That’s the case here, where we delve into junk research — a practice condoned by some marketing folks to peddle so-called research just to make a buck. In this white paper, we’ll outline what to look for to avoid junk research and how to develop sound practices that yield actionable and insightful data from sound research.

Sniff Out Junk Research - White Paper


3 Reasons Investors are Showing the Love to #HCM

Posted by: Lance Haun Date: Nov 20, 2014 6:30:00 AM

I won't bury the lede: Through the middle of 2014, more money has been invested in human capital technology than in all of 2013 (at that point, an all time high for investment). 

That's according to a report released this month from CB Insights. Again, remember that 2014's numbers only stretch through the end of June:


TSCIU Brings a Unique Point of View to the HCM Market

Posted by: George LaRocque Date: Nov 13, 2014 2:38:00 PM

Topics: hcm industry, HCM, hcm trends, Human Resources

At TSCIU, we see our role as being a leader in determining what’s coming in the HCM tech market. Too often, analysts lag behind, reporting on where the industry is, not where it’s going, and not putting any skin in the game on where it should go. As a result, in HCM and enterprise software, we’re lacking perspective on the future. TSCIU will take risks, and we will undoubtedly be proved wrong on some counts. But, we’re not passive observers. We’re intellectually and emotionally engaged in the future of HCM as central in enterprise software.