Authenticity and Brands: An Amazon Take

Posted by: Lance Haun Date: Aug 20, 2015 7:05:07 AM

Topics: Employer Brand, Drive, workplace, company culture, Brand,, amazon

Amazon is all over the news this week, as an expose of sorts from The New York Times showed that their work environment may be a little tough.

This should come as no surprise to anyone who has read about CEO Jeff Bezos. He’s a micromanager — detail-oriented and data-driven — just like the company he founded more than 20 years ago. He’s incredibly focused on building Amazon by having Nordstrom-like service for Walmart-like prices. It takes the thin margins of retail beyond the very extreme.


The Web Is Getting Slower, and That’s a Problem

Posted by: Michael Mercer Date: Aug 12, 2015 12:01:00 PM

Topics: Web design, Mobile Web, Mobile device, User experience, websites, website optimization, web development

We’re all too familiar with the current Web design trends being replicated across many websites these days: much longer-scrolling pages, full-screen background photography (and auto-playing videos), parallax regions, scrolling takeovers, and tons of animations flying in and out. All of these techniques have gotten much easier to implement over the last few years, which has led us where we are today. What has been overlooked along the way, however, is the performance of websites using these techniques. And let me tell you, the Web is slow right now. Go ahead and finish your New York Times crossword while you wait for that home page with its 40-megabyte background video to load. You might as well multitask.


Don’t Miss Your Chance: InfluenceHR Early Bird Discount Ends Aug. 11

Posted by: George LaRocque Date: Aug 5, 2015 10:10:10 AM

InfluenceHR Vegas is going to be an amazing marketing event that could change the way you look at 2016. We have game-changing speakers, with actionable insights from companies transforming marketing every day, including SAP,, Lumesse, IA-HR, and PageUp. But if you haven’t signed up, you need to soon; the Early Bird discount expires Aug. 11.