Friday Roundup: Big Data and Customer Advocacy

Posted by: Lizzie Maldonado Date: Aug 8, 2014 6:30:00 AM

It's been a big week here at The Starr Conspiracy. Aside from launching The Starr Conspiracy Tech Unit website and a partnership with Influitive (see below), we had myriad new initiatives internally that are changing the way we work. 


5 Reasons to Launch Your Customer Advocacy Program in 2014

Posted by: Lizzie Maldonado Date: Aug 7, 2014 6:30:00 AM

Topics: advocate marketing, advocacy

It’s no secret that the way your buyers find and purchase from your business has changed in a fundamental way. Today, the technology buyer wants to learn about your software from a source they trust. You can see this in the rise of crowd-sourced review sites, social media, and the consistent effectiveness of word of mouth.

If you’re still looking for proof that customer success is worth your time, here are five reasons you should launch your customer advocacy program this year:

  1. Your customers and fans are resting advocates. You work hard for your customers. Their experience is essential to the success of your business. Why not give the promoters of your business an outlet to spread the word about your business(and — bonus point — earn rewards) along the way? Wake them up with a strategic advocate marketing program.
  2. Word of mouth is still going strong. According to McKinsey, word of mouth is the primary factor behind between 20% and 50% of all purchasing decisions. Your buyers are reaching out to their network and asking what the best technology solutions to their work problems are — are you on the list for consideration? And who is going to give them their first experience with your brand?
  3. Referral leads drive conversions. You know customer referral leads are more valuable than any other lead. In fact, in their “Advocate Marketing Playbook,” Influitive says, “leads generated by B2B advocates are four to 10 times more valuable than regular leads.”
  4. Increase customer retention. By talking or interacting with your customers every day, you’ll increase customer retention by remaining top of mind, creating community around your brand, and making customers feel truly heard.
  5. It’s not as impossible as you think. Depending on how many customers and how many employees you have, implementing and managing an advocacy hub may seem an impossible task. Managing a customer advocacy program is not as difficult as you think, with the right tools and strategy.

The Starr Conspiracy Tech Unit (#TSCTU) Announces Partnership With Influitive

Posted by: Lizzie Maldonado Date: Aug 5, 2014 10:12:22 AM

When we said we're changing B2B marketing forever, we meant it. The Starr Conspiracy has big things in store this year — including the announcement and launch of The Starr Conspiracy Tech Unit and now — a partnership with advocate marketing experts Influitive.

Together, we're bringing thoughtful, strategic customer advocacy to enterprise software. And it's about time. Customer advocacy is changing the way we do business in B2B — and a partnership between game-changing technology and smart marketing strategy and creative is a great way to bring our clients the customer advocacy programs they have been asking for. 

Before The Starr Conspiracy Tech Unit partnered creative marketing services with Influitive's innovative advocate marketing technology, there was Pandemic — an online, real-time game created by Influitive that leveraged the platform's intuitive and user-friendly capabilities to engage prospects and customers.

To learn more about the game and what the partnership entails, check out our latest press release: The Starr Conspiracy Discovers Pandemic Cure for Good Business

The @StarrConspiracy Discovers Pandemic Cure for Good Business — a partnership with @Influitive: #HRtech #HCM (Tweet)

TSC has maintained a 15-year streak of challenging B2B marketing standards and recognizing disruptive technologies in the enterprise software space. Influitive has been on the agency’s radar since its launch in 2010, with Mark Organ, founding CEO of Eloqua (ELOQ), the world leader in marketing automation software recently acquired for $871 million, at its helm. Organ launched Influitive to help companies mobilize their advocates and produce massive increases in referral leads, reference calls, and social media participation.

The Starr Conspiracy will be one of the first certified VIP Influitive agency partners and will be positioned to launch and run advocacy hubs for Influitive customers looking for a streamlined, turnkey experience. The partnership follows the creation of The Starr Conspiracy Tech Unit, a division of the firm dedicated solely to managing technology for marketing, sales, and product development. Learn more in the full press release.