For many marketers, social media is the great white buffalo of a marketing plan. With its many moving parts, many shy away from it or use it ineffectively because they’re unsure of how to match social media key performance indicators, or KPIs, with their brand objectives. But even if KPIs are being measured, measuring the wrong ones often leads marketers to believe that their social media efforts aren’t providing real ROI. Here is a brief walkthrough to help you identify which social KPIs are most important for brand awareness.
One of the benefits of conducting so much market research is that we’re exposed to a lot of brands in the HCM software and solutions space. The Starr Conspiracy knows what brands are gaining traction in aided and unaided recall questions and functional association questions. We routinely see the data across all categories of HR technology.
The first employee to take the stage for Zenefits was sending a message to the almost-1,000 people in the audience at the company’s first user conference at San Francisco’s Palace Hotel. Bud Bowlin, a Zenefits senior benefits advisor and “older millennial” (he’s easily north of 50), sent the message that there’s clear benefits experience at the company. One of the first things he said was also a clear message: “We have a CEO who believes that doing the right thing is the only way to do business.”