Context: The Next Step in the Marketing Evolution

Posted by: Lance Haun Date: Sep 24, 2014 6:30:00 AM

Lori Wizdo, principal analyst at Forrester Research, has spent more than 30 years in B2B marketing. So when she says we have a big data evolution coming to marketing, you should probably listen. 

Wizdo is one of our keynotes for InfluenceHR and her message is simple: campaign-based marketing has lost its power to find and attract the right buyers for your B2B technology. The reasons are simple:

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Who Are the Leaders in Learning?

Posted by: Lizzie Maldonado Date: Sep 23, 2014 6:30:00 AM

When you think of tissues — you think Kleenex. When you think of coffee shops — you think Starbucks. When you think of payroll — you think ADP. But how does mindshare come into play in the growing learning market? In our recent report, "Learning Technology: The Brand Report, 2014," we dive into which learning vendors are leading the pack — and what you can do to rise the ranks.

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Meet The (New) Starr Conspiracy

Posted by: Lizzie Maldonado Date: Sep 19, 2014 6:30:00 AM

ALLOW US TO REINTRODUCE OURSELVES.

Whether you were introduced to The Starr Conspiracy 10 years or 10 days ago, it's likely things have changed around here. We're changing B2B marketing forever — that means challenging the status quo and constantly pushing the envelope. 

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