Context: The Next Step in the Marketing Evolution

Posted by: Lance Haun Date: Sep 24, 2014 6:30:00 AM

Lori Wizdo, principal analyst at Forrester Research, has spent more than 30 years in B2B marketing. So when she says we have a big data evolution coming to marketing, you should probably listen. 

Wizdo is one of our keynotes for InfluenceHR and her message is simple: campaign-based marketing has lost its power to find and attract the right buyers for your B2B technology. The reasons are simple:


Who Are the Leaders in Learning?

Posted by: Lizzie Maldonado Date: Sep 23, 2014 6:30:00 AM

When you think of tissues — you think Kleenex. When you think of coffee shops — you think Starbucks. When you think of payroll — you think ADP. But how does mindshare come into play in the growing learning market? In our recent report, "Learning Technology: The Brand Report, 2014," we dive into which learning vendors are leading the pack — and what you can do to rise the ranks.


Meet The (New) Starr Conspiracy

Posted by: Lizzie Maldonado Date: Sep 19, 2014 6:30:00 AM


Whether you were introduced to The Starr Conspiracy 10 years or 10 days ago, it's likely things have changed around here. We're changing B2B marketing forever — that means challenging the status quo and constantly pushing the envelope.