If your water cooler is anything like ours (i.e., sometimes it’s a keg), Mondays are spent gathered around it discussing your personal Westworld theories. With the season one finale quickly approaching, we at The Starr Conspiracy are preparing our human minds for what lingering mysteries the finale will solve. (Namely, do these violent delights really have violent ends?)
For the better part of a year, we, like many of our colleagues, thought Donald J. Trump had a poor game plan to win the presidency. The optics seemed to suggest he could not overcome what appeared to be all of his opponents’ better orchestrated political organizations and more effective ground games. (And no, we’re not inviting political discourse here; we’re offering a friendly discussion on messaging.)
For many marketers, social media is the great white buffalo of a marketing plan. With its many moving parts, many shy away from it or use it ineffectively because they’re unsure of how to match social media key performance indicators, or KPIs, with their brand objectives. But even if KPIs are being measured, measuring the wrong ones often leads marketers to believe that their social media efforts aren’t providing real ROI. Here is a brief walkthrough to help you identify which social KPIs are most important for brand awareness.