Sell the Problem: How This Messaging and Sales Strategy Worked for Trump

For the better part of a year, we, like many of our colleagues, thought Donald J. Trump had a poor game plan to win the presidency. The optics seemed to suggest he could not overcome what appeared to be all of his opponents’ better orchestrated political organizations and more effective ground games. (And no, we’re not inviting political discourse here; we’re offering a friendly discussion on messaging.)

How to Identify the Correct Social Media KPIs for Brand Awareness

For many marketers, social media is the great white buffalo of a marketing plan. With its many moving parts, many shy away from it or use it ineffectively because they’re unsure of how to match social media key performance indicators, or KPIs, with their brand objectives. But even if KPIs are being measured, measuring the wrong ones often leads marketers to believe that their social media efforts aren’t providing real ROI. Here is a brief walkthrough to help you identify which social KPIs are most important for brand awareness.

And the InfluenceHR Award Goes to …

One of the benefits of conducting so much market research is that we’re exposed to a lot of brands in the HCM software and solutions space. The Starr Conspiracy knows what brands are gaining traction in aided and unaided recall questions and functional association questions. We routinely see the data across all categories of HR technology.