A public relations colleague at a local Fortune 500 company recently posted on social media about how happy she was not having to worry about generating revenue — as if PR shouldn’t feel the pressure of showing ROI in the same way marketing and advertising efforts are bound to bottom-line analytics. While marketing and advertising professionals are obsessed with lead generation that results in sales, far too many PR professionals and agencies have lured themselves into a false sense of security and created a disconnect that isn’t doing themselves or their brands any favors.
Amazon is all over the news this week, as an expose of sorts from The New York Times showed that their work environment may be a little tough.
This should come as no surprise to anyone who has read about CEO Jeff Bezos. He’s a micromanager — detail-oriented and data-driven — just like the company he founded more than 20 years ago. He’s incredibly focused on building Amazon by having Nordstrom-like service for Walmart-like prices. It takes the thin margins of retail beyond the very extreme.
We’re all too familiar with the current Web design trends being replicated across many websites these days: much longer-scrolling pages, full-screen background photography (and auto-playing videos), parallax regions, scrolling takeovers, and tons of animations flying in and out. All of these techniques have gotten much easier to implement over the last few years, which has led us where we are today. What has been overlooked along the way, however, is the performance of websites using these techniques. And let me tell you, the Web is slow right now. Go ahead and finish your New York Times crossword while you wait for that home page with its 40-megabyte background video to load. You might as well multitask.