Have You Seen the Agenda for #InfluenceHR? Don't Miss Out On This Content

Posted by: Lizzie Maldonado Date: Aug 19, 2014 12:40:12 PM

You've probably heard that InfluenceHR isn't your typical HR or marketing conference. Instead, this is a symposium like no other — where HCM marketers just like you share behind the scenes of how they reach and engage the HR buyer.

Don't want to take our word for it? Check out some of the highlights from the agenda:

  • Keynote: The Challenger Sale: Motivate Buyers and Win Group Purchases — Brent Adamson
  • Keynote: Beyond the Campaign: How Innovative Marketers Harness Data to Drive Customer Engagement — Forrester Analyst Lori Wizdo
  • Sales Panel: The New HR Tech Sales Playbook — George LaRoque, Marc Maloy, Dave Clark, and Mike Hard
  • Marketing with Agile — Kristin Runyan
  • The Perfect Mashup: Successfully Blending Your Personal and Professional Brands — Rayanne Thorn
  • Relaunched: How a Successful Rebrand Transformed a Company's Business and Culture — Gene Pease and Mia Heckendorf

Three Ways to Push the Marketing Innovation Envelope #InfluenceHR

Posted by: Lance Haun Date: Aug 13, 2014 6:30:00 AM

Innovation. It's a word that gets overused, especially when it comes to the HCM space. Everything is innovative, from payroll systems, to the latest ATS, or even time entry systems.

Yes, time entry systems that use retina scans to verify your identity make me feel a little like Jason Bourne but application also counts. If an HR system adds complexity, it better do it for good reason. Simply being innovative isn't enough.

For marketers in this space, finding the balance between doing really cool stuff and also making sure their innovation is practical for use is a struggle. Here's how marketers can think about innovation that pushes the envelope:


Four Ways to Add Some Pop to Content Marketing #InfluenceHR

Posted by: Lance Haun Date: Aug 12, 2014 6:30:00 AM

At The Starr Conspiracy, we're no strangers to content marketing. While we do a lot of work for our clients, it also means treating ourselves like we would our clients. That's why we produce and give away more content for HCM marketers than anyone else.

We're always looking for new ways to add some sizzle to what we recommend for ourselves and our clients. Here's some tips we think about when you want to take your efforts beyond white papers and blog posts.