The Truth About Branding

In a world where facts are fake and truth is desperately needed, we need to shine some light on what a brand truly is. Let’s get the basic vocabulary out of the way so we’re all on the same page.

Fake News: A Synopsis and Battle Plan for Brands

“Nothing can be believed which is seen in a newspaper. Truth itself becomes suspicious by being put in that polluted vehicle.” The 2016 presidential election sparked quite an uproar about the prevalence of fake news articles. However, this quote is not from 2016; it was written by Thomas Jefferson in 1807. Fake news is not a new problem, but it is a very real one.

My Week at #SHRM16: Build Your Brand and They Will Come

Many people in the HCM industry anticipate the annual shindig and love fest that is Society for Human Resource Management (SHRM) annual conference and exposition. This year it was hosted in Washington, D.C. From what I saw, it was very well attended, and as usual, the SHRM team did an amazing job directing the movement of over 13,000 attendees to the various activities offered.