Yesterday, we shared Steve Smith's presentation from InfluenceHR titled, "Building a Brand Newsroom: How the Rules of Content Marketing are Changing for Technology Companies." Today, you can catch the ebook that was released at the same time, "11 Tips for Building a Brand Newsroom."
Steve's 11 tips are outlined here — but I recommend you check out the ebook for the commentary and his thoughts on what you need for a successful content marketing strategy.
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