13 Important B2B Marketing Statistics for 2014

B2b marketingLooking for some pocket-sized factoids to inform your B2B marketing decisions in 2014? Check out these stats you can use to inform your marketing decisions this year:

  • In 2014, marketing teams will spend $135 billion on new digital marketing collateral. Source
  • 70% of marketers say that content marketing has increased their brand awareness. Source
  • Internet advertising will make up nearly 25% of the entire ad market by 2015. Source
  • 33% of consumers cite social networks as a way they discover new brands, products or services. Source
  • B2B companies that blog generate 67% more leads than those who don't. Source
  • Videos on landing pages increase conversions by 86%. Source
  • 82% of consumers enjoy reading relevant content from brands. Source
  • Visual data is processed 60,000 times faster by the brain than text. Source
  • Companies that blog have 97% more inbound links than those who don't. Source
  • 82% of consumers enjoy reading relevant content from brands. Source
  • 70% of consumers learn about a company through articles rather than ads. Source
  • Facebook users spend 6.35 hours each month on the social network via their desktop. Source
  • 79% of marketers have integrated social media into their traditional marketing activities. Source

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