We've been talking about planning your 2014 marketing budget the last few weeks and we have been hearing a lot of questions about SEO lately that we wanted to address. In response to your questions, here are six SEO resources for the B2B content marketer:
17 SEO Myths You Should Leave Behind in 2013
This ebook from Hubspot goes through some popular SEO myths that have been debunked recently. Don't bother considering these myths with your SEO strategy for 2014:
- Submitting your site to Google
- More links are better than more content
- There is an ideal keyword density for my page
- And more...
Download the ebook to see the rest of the SEO myths you should forget about when the New Year rings in.
The Beginner's Guide to SEO
If you haven't read Moz's "The Beginner's Guide to SEO," you are missing out on probably the most definitive resource to date on SEO in general. You can either digest this resource online or in PDF, either way, find it here.
58 Resources to Help You Learn and Master SEO
This resource from KISSmetrics compiles a lot of Google support forum answers along with lots of additional ebooks, infographics, and blog posts about the topic. Check it out on the KISSmetrics blog.
5 Critical Components of Successful B2B SEO Content Marketing Execution
This is a great read from Search Engine Watch on the 5 components or steps for a successful B2B content marketing strategy that has SEO in mind. Whether you're just beginning with SEO or you're a seasoned content marketer, check out this blog post from Derek Edmond to make sure you covered all your bases.
B2B SEO Strategy: Targeting Buyer Intent
This is only a portion of the SEO "success factors" infographic featured on Brainrider. To learn more about targeting buyer intent and how all of the different factors that impact SEO work together, check out the post on the Brainrider blog.
White Papers: Key to B2B Enterprise SEO Power
This is a great read from Ted Ives about the importance of white papers in your B2B SEO and content marketing strategy. Two points I couldn't agree more with are: The real work starts when the white paper is finished, and take the high road when mentioning your brand or services. Read the full article over here on Search Engine Land.
Remember, December is a short month. If you're freaking out about your 2014 budget, freak no more. Give us a call.