Brand Journalism Isn't Just Content Marketing

brand journalismThis week, we've been talking about brand journalism, and yesterday, we gave you 11 tips for building your own brand newsroom. Brand journalism is quite the buzz phrase these days. But what's the difference between content marketing and brand journalism? Is brand journalism worth your time? Is it truly different?

The short answer is that using content to generate demand and build brand deserves your full attention. For the long answer, download The Starr Conspiracy white paper, "Beyond the Buzzword: Brand Journalism and the Future of Content Marketing."

Learn how great content can create emotional connections with your brand. Understand the two biggest mistakes that B2B technology buyers make when they build their message position. And grasp the nine essentials for using content to build your brand.

Download the white paper now and learn how to focus your time and effort to make sure brand and demand stay joined at the hip.