The Top Five B2B Marketing Posts of 2013

The start of a new year brings a natural time for personal and professional introspection ... and at The Starr Conspiracy, we're not so different. We wanted to take a moment to share our top five posts from 2013 — some gems you may have missed from last year on B2B marketing, social media, and the HCM market.

b2b social mediaThe Importance of Visual Content in Social Media

The benefits of using visual content in your marketing strategy are remarkable. Brands who incorporate visual content see an increase in traffic, leads, and sharing. For example — on average, publishers who use infographics get 12 percent more traffic than those who don’t.

No surprise here. People are visually-driven creatures.

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Six Mistakes You're Making with Your B2B Social Media Strategy

They say social media is heading toward maturation. They say social is going mainstream. A recent study showed 96 percent of all marketers surveyed are involved in social media in some way. That makes sense to me.

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Want to Have an Award-Winning LinkedIn Company Page? We'll Show You How

Want to know what happens when a savvy strategic marketing and advertising firm works with a forward-thinking client that’s willing to shake things up? Good things happen. Like seeing your client named among LinkedIn’s 12 Best Company Pages of 2012.

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Human Capital Management: The (Not So) Quiet, $8 Billion Industry

In late 2011, SAP announced that it was buying SuccessFactors for a cool $3.4 billion. Consumer tech blog TechCrunch panned it as the most boring tech story of that week. Check out the link if you think I’m exaggerating.

While a lot of people who’ve invested their careers in the HCM industry were outraged at the pithy reporting of such an important acquisition, we here at The Starr Conspiracy saw the purchase as just another opportunity. After all, HCM is a growing market.

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Human Capital Management: The (Not So) Quiet, $8 Billion Industry

Self-made social media fantasmo Gary Vaynerchuk made some waves with a quote — ”What is the ROI of your mother?” He was implying that things can provide great value without a link to actual profit.

Depending on your company’s social media strategy and relative goals, you might be measuring ROI with social-specific metrics like engagement, influence, audience size, mentions, and retweets. You might include standard digital marketing metrics like impressions, clicks, and website traffic referred from social. If you’re in B2B and you’re using content marketing to drive conversions (you might call them downloads, signups, leads), you might be in the small crowd effectively tracking a dollar value ROI for social based on your average cost per lead (CPL) and measuring referrals for qualified leads from social media.

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