This Week in the World: Bright Acquisition, Disruptive Brands, and B2B SEO

linkedin brightLinkedIn Makes Its Biggest Acquisition Yet: Bright for $120 Million

LinkedIn announced late last week that it would acquire job site Bright for $120 million in its largest acquisition yet. Launched in 2010, Bright uses data science to match job seekers and employers using a matching feature called the “Bright Score” that uses thousands of data points from job listings and resumes. Read the full post.

 

marketing-moonHow Content Marketing Took the World to the Moon and What It Teaches Us Today

It's easy to consider the story about the Apollo moon landing with a sense of nostalgia for a bygone era. But what's most interesting about the story is its surprising relevance for today's marketers. Hear from David Meerman Scott about why Apollo was arguably the first major real-time content marketing effort broadcast to a global, engaged audience. Read the full post on MarketingProfs.

Screen Shot 2014-02-13 at 2.14.49 PMSocial Media Predictions for 2014 — an #Infographic

LinkedIn announced last week they would be acquiring Bright in the company’s largest acquisition to date. Twitter stock was reported last week as falling heavy and fast. We’re also watching the Olympics unfold on social and all of this buzz has us thinking about social trends for the year. Read the full post.

 

Screen Shot 2014-02-13 at 2.16.49 PMHarness the Noise: How Brands Disrupt Through Data

The explosion in digital data, along with the evolution of the consumer voice, gives brands the opportunity to disrupt traditional relationships with their users. Read the full post on AdExchanger.

Screen Shot 2014-02-11 at 8.48.59 PMKlout is Kool, But Bright Is Better

LinkedIn’s deal for Bright is bigger than the reported Klout deal and will get a fraction of the press for it. For HCM, especially those who want to or already play in big data, this is a big deal. That’s whyThe Starr Conspiracy Intelligence Unit wrote two page industry brief about the acquisition. When you download the brief (free, of course), you’ll get our take. Read the full post.

Screen Shot 2014-02-13 at 2.16.18 PMHow 3 B2B Companies Integrate SEO In Their Online Marketing Strategies

 

Even though B2B marketing goals and objectives remain relatively consistent year to year, what’s changing are buyer expectations of marketing programs and communication. Read the full post on Search Engine Land.

the starr conspiracyWhy We Love the F-Bomb at The Starr Conspiracy

If you have been following The Starr Conspiracy for any period of time, you might know that we love to be brazen and bold in our marketing – our website is a labyrinth and we have as much as told you why our brand archetype allows us to be bolder than yours might. That’s why this week, in Entrepreneur,when Gwen Moran wrote about why companies are getting more and more comfortable with dropping “the F-bomb” in the workplace, we were happy to contribute. Read the full post.

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