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10 Blogs Every B2B Marketer Should Be Reading

If you haven’t migrated over to a new reading platform like Feedly yet, get your subscription roll started with these 10 blogs for B2B marketers.


If social media is part of your daily list of responsibilities as a B2B marketer, you should definitely add SproutInsights to your list of subscriptions. SproutSocial has a social media management tool and some of their posts on SproutInsights are about how to get the most out of their tool, but the majority of their posts give the reader extremely useful social content, how-tos and more.

The Daily Egg

The Daily Egg is the blog brainchild of Crazy Egg and focuses on conversion tips, copywriting how-tos, and best practices for B2B marketers. From tips on getting the most out of your marketing automation system to writing magnetic headlines, The Daily Egg has some great content for B2B marketers.


If you’re looking for some landing page-specific tips and best practices, look no further than the Unbounce blog. Covering topics from A/B testing, B2B landing page examples, and how to measure the success of your landing pages, Unbounce can be a B2B marketer’s best friend.

The Benchmark Business Blog

I will shamelessly tell you this is one of my all-time favorite reads on B2B marketing. Digital marketers — especially those involved in email campaign strategy and creation — will love this blog from Benchmark Email. Learn more about optimizing your conversion funnel, email newsletter best practices, and tips on A/B testing.

Hubspot’s Inbound Hub

Hubspot should be a standard in the B2B marketer’s blog reader. If you’re not already subscribed, you might be missing out on great resources for marketers, including releases of new e-books, webinars, and white papers from Hubspot. I recommend adding it to your arsenal for good measure.

Marketing Land

Marketing Land offers regular gems in my inbox. From how to measure content marketing performance to email marketing tips — Marketing Land is written by several contributors who offer a lot of different perspectives for B2B marketers.

Vertical Measures

The Vertical Measures Blog offers a lot of tips on content generation, tools for marketers, social media news and best practices, and more. They also write quite a bit about paid media, SEO, and other helpful tactical topics for marketers.


There’s so much content in the MarketingProfs library, you really couldn’t get through it all if it was your mission. Dive into MarketingProfs and get lost in fantastic perspective.

Content Marketing Institute

Another shameless favorite of mine, Content Marketing Institute is written, again, by a lot of contributors who offer a lot of unique perspectives for B2B marketers. You’ll find great tips on how to create a content marketing program in your organization or how to get the most out of what you’re already doing.


Econsultancy offers a lot of great content through their blog, but they also share updates to their resource library — which is where the real goods are. Regularly released reports, white papers, and webinars can provide a learning B2B marketer with all of the insight they need to do their job better.

For more great blogs to follow, connect with The Starr Conspiracy on Twitter, where we share great posts from other blogs you should know in B2B marketing.