One of the benefits of conducting so much market research is that we’re exposed to a lot of brands in the HCM software and solutions space. The Starr Conspiracy knows what brands are gaining traction in aided and unaided recall questions and functional association questions. We routinely see the data across all categories of HR technology.
All that research puts us in a unique position in our industry to not only serve our clients well but also to identify companies with the highest levels of brand power and those that are achieving brand velocity. It also gives us a glimpse into the future of our industry as great startups enter the space. And with great power comes great responsibility, or so the funny papers suggest. We’ve put this data to use for good — honoring those brands at our annual conference, InfluenceHR.
“InfluenceHR is proud to recognize HR technology companies that are elevating their brands to become the most powerful and fastest-growing in our space,” said Steve Smith, partner and chief of The Starr Conspiracy Intelligence Unit.
We were proud to announce the winners of this year’s InfluenceHR Awards in Chicago on Oct. 3. The winners of the awards for Brand Power, Brand Velocity, and Hot HR Startup were:
- Virgin Pulse (Brand Power)
- Sodexo Benefits and Rewards Services, USA (Brand Velocity)
- Indeed (Brand Power)
- Lever (Brand Velocity)
- Cornerstone OnDemand (Brand Power)
- Degreed (Brand Velocity)
- Ultimate Software (Brand Power)
- BambooHR (Brand Velocity)
- Willis Towers Watson (Brand Power)
- Maestro Health (Brand Velocity)
Hot HR Startup
The InfluenceHR Brand Power Awards recognize the highest level of brand awareness, message focus, market position, and competitive strength. Recipients are selected based on quantitative and qualitative research used by The Starr Conspiracy Intelligence Unit to produce its Vendor Brandscape Reports™. Top industry brands are awarded in the following categories: Engagement, Talent Acquisition, Learning, HCM, and Benefits.
The InfluenceHR Brand Velocity Awards recognize brands that are growing the fastest, building momentum, and disrupting industry categories. Recipients are selected based on quantitative and qualitative research used by The Starr Conspiracy Intelligence Unit to produce its Vendor Brandscape Reports™. Top industry brands are awarded in the following categories: Engagement, Talent Acquisition, Learning, HCM, and Benefits.
Hot HR Startup is a new category where we recognize an early stage company that is less than 24 months old. Companies considered for this award are building buzz-worthy brands with limited resources and are positioning themselves to become category brand powers.