Technology: Don’t Drop Your Message to Jump on a Fad

Digital marketing is causing a stir because people start focusing too much on the medium and channel and stop thinking about the message. There are videos for the sake of videos, ads just to have ads. We see it all the time — people add March Madness or Super Bowl references to justify banner ad […]

Family Matters: Keeping the Marketing and Sales Twins Together

One of the things that never makes sense to me is hearing how companies are either sales organizations or marketing ones. They’re brothers from the same mother, as far as I’m concerned. And pitting these twins against each other is really more damaging than you realize.