Sell the Problem: How This Messaging and Sales Strategy Worked for Trump

For the better part of a year, we, like many of our colleagues, thought Donald J. Trump had a poor game plan to win the presidency. The optics seemed to suggest he could not overcome what appeared to be all of his opponents’ better orchestrated political organizations and more effective ground games. (And no, we’re […]

I’m a Veteran. Give Me My Discount.

Although rabid right-wing patriots shoulder their Kalashnikov AK-47 assault rifles and peer through the sights when they hear me say it, I’m a veteran. Today’s my day. Veterans Day — the only holiday I can celebrate because of a decision I made for myself rather than because someone else was born or died, or some […]