Marketing Down to the Bone: Friction, Sparks — and Transformation
Bret Starr, co-founder, CEO, and partner (whew!) of The Starr Conspiracy, is fond of saying that if you’re reframing your brand, you should be at least a little nervous when you send your new look and message out into the wild.
Sell the Problem: How This Messaging and Sales Strategy Worked for Trump
For the better part of a year, we, like many of our colleagues, thought Donald J. Trump had a poor game plan to win the presidency. The optics seemed to suggest he could not overcome what appeared to be all of his opponents’ better orchestrated political organizations and more effective ground games. (And no, we’re […]
Haiku for HR Marketing
Haiku for HR Marketing
Thinking in Reverse: What ELSE Can We Do with This Thing?
There I was, drying my hands in the men’s room of the legendary La Fonda Hotel in Santa Fe, N.M., when it hit me: The Buddha and Dyson, the “cyclone technology” vacuum cleaner company, are two peas in a cosmic pod.
Growing from Loss: Thoughts on Yoga, New Orleans and Floyd Patterson
(Preface: If you read a version of this post recently via my Twitter feed or Facebook link, forgive the redundancy and simply skip to the bottom paragraph. It’s been added for y’all.)
I’m a Veteran. Give Me My Discount.
Although rabid right-wing patriots shoulder their Kalashnikov AK-47 assault rifles and peer through the sights when they hear me say it, I’m a veteran. Today’s my day. Veterans Day — the only holiday I can celebrate because of a decision I made for myself rather than because someone else was born or died, or some […]
Say What You Mean and Stand Up for It
When did fourth-and-goal become a fourth-and-goal situation?
Why HR People Are Horrible Marketing Clients (Or, How to Get the Most From Your HR Marketing Firm)
In a life before I was a content agent here at The Starr Conspiracy, I was an account manager and writer at a boutique agency that focused solely on benefits and compensation communication. In essence, the firm’s clients were HR leaders, its target audiences were employees and its “products” were the ins and outs of […]
