Bret Starr, co-founder, CEO, and partner (whew!) of The Starr Conspiracy, is fond of saying that if you’re reframing your brand, you should be at least a little nervous when you send your new look and message out into the wild.
For the better part of a year, we, like many of our colleagues, thought Donald J. Trump had a poor game plan to win the presidency. The optics seemed to suggest he could not overcome what appeared to be all of his opponents’ better orchestrated political organizations and more effective ground games. (And no, we’re […]
Haiku for HR Marketing
There I was, drying my hands in the men’s room of the legendary La Fonda Hotel in Santa Fe, N.M., when it hit me: The Buddha and Dyson, the “cyclone technology” vacuum cleaner company, are two peas in a cosmic pod.
(Preface: If you read a version of this post recently via my Twitter feed or Facebook link, forgive the redundancy and simply skip to the bottom paragraph. It’s been added for y’all.)
Although rabid right-wing patriots shoulder their Kalashnikov AK-47 assault rifles and peer through the sights when they hear me say it, I’m a veteran. Today’s my day. Veterans Day — the only holiday I can celebrate because of a decision I made for myself rather than because someone else was born or died, or some […]
When did fourth-and-goal become a fourth-and-goal situation?
In a life before I was a content agent here at The Starr Conspiracy, I was an account manager and writer at a boutique agency that focused solely on benefits and compensation communication. In essence, the firm’s clients were HR leaders, its target audiences were employees and its “products” were the ins and outs of […]