3 Analyst Tips to Avoid Being Left Behind

Analysts are important to closing deals. Some big buyers want their validations before pulling the trigger. Some buyers use analysts during the research or active evaluation phase of the buyer’s journey. And some buyers look to analysts to find a short list of vendors that will solve their business problems. 

All of those things will remain true in a post-COVID-19 economy.

And the InfluenceHR Award Goes to …

One of the benefits of conducting so much market research is that we’re exposed to a lot of brands in the HCM software and solutions space. The Starr Conspiracy knows what brands are gaining traction in aided and unaided recall questions and functional association questions. We routinely see the data across all categories of HR technology.

Why We’re Not Scared of Analysts

Agents at The Starr Conspiracy provide strategic insights, conduct primary research, and write a lot of sales and marketing content for HR technology and enterprise software companies — work that drives leads, increases brand awareness, and increases market share. So why do we send some of our clients to work with analysts, who do similar work?