This week, The Starr Conspiracy received our copy of Texas Monthly magazine, where we were listed #16 in the Top 100 Workplaces in Texas. To see why, check out The Starr Conspiracy Instagram account (username: StarrConspiracy) to see some photos of what it’s like to work here. Coincidentally, we happen to be hiring a marketing intern if you’re intrigued — apply here.
The HR Blogger Network
From Paul Hebert: Sales Incentives — Not Just About Goals
From Steve Boese: The Wisdom of Earl Monroe
From Tim Sackett: Tweeting On the Job
From Lisa Rosendahl: The Crabby Truth About Leadership
From Women of HR: CVS to Employees: “Get On the Scale or Pay”
Sales and Marketing Alignment
This week, we talked about how to get your sales and marketing teams working together. Did you miss out? That’s okay, here’s a quick recap:
Get a new attitude — Take a look at four possible perceptions of your company’s internal sales team and find out what challenges they might be facing within your organization.
[INFOGRAPHIC] What’s up with sales alignment? — Only 8 percent of companies say they have tight alignment between sales and marketing; however, 90 percent of senior marketers say alignment is a high or very high priority. Sounds unbalanced? Find out why in this infographic.
Tug of war — Four common pain-points that are preventing your sales and marketing teams from working together effectively.
What’s a quality lead anyway? — Do you need a quick primer on lead scoring? Check out some basic criteria on what makes a lead qualified here.
Have a great week! Keep up with more from the world of B2B and HCM marketing by connecting with The Starr Conspiracy on Twitter. Thanks!