Big idea marketing with Razor Suleman

If you’ve ever met Razor Suleman, founder and CEO of Achievers, you’d know he never has a small idea. From putting on flash mobs in Times Square to building one of the fastest growing events in the world (Elevate Toronto), he goes all in.

Related: Read Bret’s post about big idea marketing here.

Bret sat down with Razor to better understand how to use marketing in big ways, and to learn how he marketed during the Great Financial Crisis — all lessons that are still relevant today.

By the way, watch just the first few minutes of the interview to hear the story about the first HR Tech after party that got too out of hand for Bret Starr, if that’s even possible.