Welcome to the Studio.

Over the last few years, many thought leaders have written about “authenticity” and “bringing your whole self to work.” At first, most people argued for “bringing your whole self to work,” but now many criticize the idea. Should you bring your authentic self to work? Who is that person anyway? For example, Marc Effron from […]

Masks and marketing.

Back when I was a kid, you had to put a yard sign out front for people to know who you were voting for. Now everyone can tell simply by whether you’re wearing a mask or not. If you posted #blacklivesmatter on your social feeds. Or some other nuanced variation of a thousand things people see and […]

Business jargon kills.

We all want to sound like professionals. You’re a smart person, after all, and you want others to know. We get it. We do the same thing. But the truth is, people respect you more, think you’re more knowledgeable, and want to build a closer relationship with you when you just talk like a dang […]