Research roundup on major themes

A few years ago we collected as many sources as we could find on important themes affecting Work Tech. Having found this recently in our internal library, I thought I’d share it with you all, as many of the themes are still present today. These themes and trends make it difficult for many leaders to understand how to communicate in a fractionalized, polarized world. We offer a few tips at the bottom.

Simple, clear language for more efficient organizations

Because we are not omniscient creatures, we have to feel our way through life in the dark. One way to bring light to our surroundings is through language. Unfortunately, language is complex. On top of that, our limited nature is really good at overcomplicating things, and language is one of the things we overcomplicate.

How to podcast

So, you want to start a podcast. These days, it’s easier than you think. Let’s talk about video podcasting as well. Here are a few steps and tools to get started.

How to social media

Let’s talk about a tricky subject: social media. Do you post? How? About what? When? Lots of questions for Work Tech leaders here. Essentially, social media is best for creating conversations with your customers and the broader market. Yet in the age of “context collapse,” it can be hard to know what to say or how to say it. Let’s start with the basics. For everything else, come talk to us.

How to write good

Welcome to a series on how to write good and how to do other stuff good too.

I’ll be sharing insights into how we do what we do here, including on writing, social media, podcasts, research, and more.

For the first installment, let’s talk about ticklin’ the keys. Here we’ll offer just the basics, but we’ll be discussing more over time. If you have any questions or want more resources for certain styles of writing, ask your humble content team.

Slack files complaint years after full-page ad

Looks like the competition is heating up. Remember when, a few years ago, Slack pulled a daring marketing campaign to taunt Microsoft as the latter entered the former’s territory? No? Well, they took out a full-page ad in The New York Times to call out the Bill Gates Behemoth. Here’s a picture from The Verge. […]

Nobody reads your stuff.

Our clients agonize over the minutiae of the wording on their websites and assets. The truth is people form an opinion about your website in 0.05 seconds, and spend only 15 seconds reading your articles. Here are some stats to prove it. In short, people ain’t readin’ the words that much. Just make it pretty.