Why should I care about Anthropology in market research?
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While conducting research in Okinawa, Japan, a Marine stationed at a local base asked what I was doing on the island. “I’m an anthropologist,” I said. “Wow,” he replied earnestly.
While conducting research in Okinawa, Japan, a Marine stationed at a local base asked what I was doing on the island. “I’m an anthropologist,” I said. “Wow,” he replied earnestly.