Throughout the movie Planet Terror, protagonist Cherry Darling frequently counts off her various “useless talents.” I can relate. My plethora of useless talents is what led to me major in English. Inspiring, right? I can draw cats and unicorns, play guitar, sing, write fiction, bake delicious vegan cookies — those are all cool talents, but in college I decided to go with the least useless of my useless talents, so I majored in English.
The English program at my university mainly focused on literature, but that doesn’t mean I’m limited solely to writing feminist critiques of J.D. Salinger’s oeuvre. English majors are pretty versatile. In my career, I’ve done layout, editing, writing, blogging, project management, mentoring, and more. I originally set out to go into teaching, but quickly found that writing, editing, and layout suit my introverted nature better.
English majors are an asset to any content marketing team because we can read and absorb information quickly. If I can read and analyze Homer’s “The Odyssey,” I think I can figure out what is important about your cutting-edge software solution. We can also edit, write, diagram sentences, fix shaky grammar, help you figure out the best word choice for your tagline — and we’re pretty good at sniffing out bullshit (probably because we have experience dishing it out answering an endless slew of essay questions in school). We’re the nerds who don’t mind taking a few minutes to give your writing a truly critical eye and ask questions you may not have considered.
So, if you don’t have any English majors on your team, go find one. We have the patience and perspective to help you take your already great content to the next level. And who knows — one of our useless talents might actually come in handy.