I hate blogging.
Maybe you’re in HR and blog for your company’s career site. Or you’re a marketing guy pushing out a regular cadence of blogging for SEO. Maybe you despise blogging for the sole purpose of increasing your company’s social media presence.
I do. I really hate blogging. I’m a behind-the-scenes kind of gal. I love writing, reading, researching — I love creating content for our clients. I love seeing how my work benefits others while I sit back and watch from the sidelines.
Putting my name on a public statement in the game of social enterprising just isn’t for me. But I get it. Contributing to the company blog “is good for business — it draws people to us.” Like that obligatory party you’ve been invited to and you know it’s gonna be a drag — we’re all invited to the blogging party, like it or not. Better bring a tasty tidbit to make everyone happy.
So, let’s consider what we can do to play our part in the blogosphere, even as we’re kicking and screaming toward the publish line:
- Find and follow interesting bloggers whom you can personally relate to — they’re inspiring, thought-provoking and can tickle the far reaches of our brains for inspiration.
- Try pushing your content to the fringe and dare to confront conventional wisdom. Scary, isn’t it? Especially when your name’s attached. Try it. You may actually resonate with (or, dare I say, influence?) the silent supporters lurking on the perimeter.
- Find a marketing agency that specializes in creative content and social media. They know how to make this stuff painless and profitable. Don’t know of anyone? Surprise — I do.
I’ll go find something incredibly pithy or profound to blog about and check it off my list, just like any other mundane chore in my life.
Now I have to go take out the trash. Really hate doing that, too.
