We get you. We really do. We didn’t accumulate more than a decade of experience working with HCM vendors without throwing ourselves head first into the issues your particular breed of B2B marketers face … we know what keeps you up at night and we know the full extent of the mountains you’re asked to move.
Just in case you stumbled upon this post (welcome!) and need a brief introduction, we are The Starr Conspiracy — a full-service marketing and advertising agency devoted exclusively to enterprise software and services, with more than 10 years of concentrated experience working with HCM vendors.
We put together this list of 8 resources you should be following to find high-quality content you can be curating and reading to stay on top of industry trends, but we have more than this list to offer you. Take a look around the blog and see if any of our content catches your eye — and be sure to subscribe before you leave.
In the meantime, 8 resources for HCM vendors to find quality content:
Fistful of Talent
With 16 smart and quippy contributors, including the blog’s founder Kris Dunn, Fistful of Talent is a great resource for HCM vendors looking for great content to share with their audiences. Aside from publishing high-quality content daily, Fistful of Talent also works with vendors to create original content that really captures attention.
Check out this recent post from contributor Laurie Ruettimann: Open Office Floor Plans Exist Because You Can’t Be Trusted
China Gorman is CEO of Great Place to Work®, and prior to that, she worked in HR and publishing for more than 30 years. HCM vendors can find consistently relevant content on her blog and by following her on Twitter to see her contributions from around the rest of the world wide web. As a bonus, check out this upcoming webinar from Great Place to Work® on how to join the ranks of the FORTUNE Best Companies list.
Check out this recent post: Work-Life Balance is a Myth
Brandon Hall Group
HCM vendors should make a practice out of following the blogs of industry analysts to keep up with the latest industry trends and reports. Check out the blogs of Brandon Hall Group to see regularly-published, great content from their team of industry experts.
Check out this recent post: Learning at the Speed of Social Media
Don’t miss out on George LaRocque’s annual #HRwins trend reports and experienced, transparent insight into the HCM market. You can also follow George on Twitter to keep up with his activity around the web so you don’t miss a thing. George also runs the vendor conference InfluenceHR.
Check out this recent post: Just Because They Downloaded Your Infographic Doesn’t Mean They Want to Buy Your Product
HCM vendors who want to make sure they have access to a wealth of regularly-published, quality content should look no further than TLNT.com, where regular contributors submit posts from multiple perspectives within the HCM ecosystem.
Check out this recent post: Working Like a Dog — How Much Do You Know About Your Employees?
Steve Boese’s HR Technology
Calling all HCM vendors who aren’t familiar with Steve Boese: Stop what you’re doing now and go learn everything you can about Mr. Boese now … then come back. Steve is the chairman of the annual HR Technology Conference & Exposition held by LRP Publications. In his blog, you can see glimpses of Steve’s knowledge within the HCM industry, which he shares openly, and if you follow him on Twitter, you can keep up with his podcast HR Happy Hour as well as his other contributions from around the web.
Check out this recent post: Making Sense of All That Data
Women of HR
Women of HR lists an impressive roster of 31 guest contributors over time. HCM vendors can find quality content to share with their audiences in this daily blog with great content by women in the HR field.
Check out this recent post: Three Things Employees Need
The Starr Conspiracy Blog
It goes without saying that if you’re an HCM vendor and you’re not subscribed to The Starr Conspiracy blog or following us on Twitter, you’re missing out on some quality content that’s specifically crafted with you in mind. We write posts like, “Big Moves at SAP and Workday Highlight a Big First Quarter in HCM” from industry vet, editor in The Starr Conspiracy Intelligence Unit, and genius at large Lance Haun, or, “How Your Role As a B2B Content Marketer is Changing This Year” to help you stay informed and on top of big moves within the industry as well as some best practices tips to be the best B2B marketer you can be.