I know that marketers are given to hyperbolic statements. And everyone expects a little artificial exuberance when we are marketing ourselves. But I am not exaggerating when I say that our upcoming webinar — Understanding the HCM Brandscape — is probably going to break the Internet.
Within one hour of tweeting about the webinar for the first time, we had over 100 registrants. A few days later, we had broken every record for internal promotions at The Starr Conspiracy. Ever.
I want to be really clear about something: We have never been so lazy about the way we have promoted something. Our entire campaign consisted of a couple of late-night tweets and an email that took about 15 minutes to compose. So the response to our webinar has been somewhat of a surprise.
So what gives? Turns out there is no substitute for good content. The 2015 HCM Vendor Brandscape Report™ is a sensation. It offers a fresh new perspective on the market at a time when one is badly needed. Thousands of people have viewed the report and we have fielded more than our usual share of calls from people with very strong opinions.
I encourage you to attend the webinar if you have read the report or if you want to see what the big deal is. You can register below.