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InfluenceHR is More Important Than Ever for HCM Marketers


If you have been paying attention to some of the work The Starr Conspiracy Intelligence Unit has been doing, you know why we think InfluenceHR is so important. If you haven’t been paying close attention to the trends in HCM, let me sum it up for you:

  • Change
  • Change
  • More Change

There have been about a dozen notable acquisitions in HCM in the first quarter alone. It hits every category, from the biggest players that have dominated the HR space to the smallest — cashing out their investors and looking for the next great play. 

Those customers and products changing hands are important. There is another thing that is top of mind for many HR marketers: their current clients and buyers are shifting. Sometimes in uncomfortable ways. 

One of the trends we identified a few months ago was the consumerification of HR technology. People want access to technology on their own terms, with their own devices. The job of HR at all levels is changing from one where you’re tied to a desk to one where you’re expected to be mobile. And of course, they are asking for the same security and availability they’ve had before. 

But consumerification is about more than just technology. It is also impacting the enterprise software purchase. Decisions are made earlier in the process, before they’ve even chatted with a sales rep at your organization. They’ve talked with colleagues, read white papers, and consumed reports. That means you can be having some very productive conversations earlier than ever.

But only if you’re ready.

That’s why InfluenceHR is here. It is the only place where HCM company CEOs, CMOs, VPs of Sales and Marketing, and more can talk about the trends and issues that impact their day-to-day world. This isn’t an HR conference for HR professionals. This is where HCM companies gather to talk about what they are doing to understand the buyer, get the latest trends, and understand the strategic and tactical issues impacting our space. 

InfluenceHR is coming on June 5th. If you haven’t already, make sure you buy your tickets by May 7th. If you’re interested in sponsoring or becoming a part of the event, drop us a line. We’d love to hear from you.