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Making Your Own Luck in Enterprise Software Marketing

Whenever we bring on a new employee at The Starr Conspiracy, we walk them through all of our methodologies and processes so they can understand how and why we do things. And trust me, as someone who went through it: it’s a lot. It’s not like you understand everything right away, either.

That might be a little bit of a surprise to those who imagine, expect, or even come from Mad Men-esque agency life. While I’d love to believe that our best ideas come on the back side of a late night gin martini, I know better. 

That’s why I was delighted to see a presentation by Dilbert creator Scott Adams on why systems and processes matter.


In an interview with Business Insider, Adams states, “When a successful person is interviewed, and you say, ‘What was the secret to your success?’ what they can’t say, because society won’t let them, is: ‘I was smarter, I worked harder, I had better connections, and I got really lucky.’ Instead, they go with a democratic trait: passion.”

When you go through the presentation, you’ll see that Adams sets passion and even goals aside to say that systems and processes are what makes people — and companies, really — truly successful. Successful companies focus on systematically making their customers happy. They don’t always just get lucky. They aren’t necessarily more passionate. They have methodologies and systems to improve their chances of being in the right place, at the right time, to make the right decision.

Whether we’re putting together a go-to-market strategy, a rebrand, or implementing customer advocacy software, the systems we’ve put in place with our transformation into an agile agency help make sure we’re creating our own luck, and ensuring the best chance for success.