Ideas

We’ve got a strong point of view on enterprise software and B2B marketing.

Ideas

We’ve got a strong point of view on enterprise software and B2B marketing.

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The way things are

We’ve been talking a lot about “Return of the Workplace” and “The Future (or Present) of Work.” That view is an inaccurate read on the situation. Instead, let’s focus on

Two causes for optimism

Last week was a wild week for tech stocks, with the Nasdaq Composite Index and the Dow Tech Index flirting with correction territory. Time to panic? Hardly. Let’s look at

Post-pandemic growth in work tech

Many believe this is a time for restraint and defense, when we should all wait around for the second shoe to drop. But falling into the current doom loop is missing

Emerging market: Mental health and well-being

Had enough yet? If so, you’re not alone. COVID has created an enormous mental health challenge for employers, creating a burgeoning work tech market.  Research from the nonprofit Mind Share

HR Tech and others go remote.

Well, it finally happened last week. What we all knew was coming finally became official: the 2020 HR Technology Conference & Exposition® will not be an in-person event. Instead, it

Q2 Work Tech Investments

Want some good news? The Starr Conspiracy has broken down the Work Tech investment numbers for the first half of 2020, and 2020 is on an almost identical pace to

Blog Image PR

Why no one can explain the value of PR …

Why no one can explain the value of PR and how PR can change your marketing destiny. What I’m about to say is going to...
  • Uncategorized
Marketing, PR, Public Relations

Work Tech’s Love-ortunity

3 love-ortunities that every organization has to improve wellbeing, enhance culture, and help your organization be more successful....
  • Uncategorized

Marketing in a crisis

In extraordinary times, extraordinary measures force a change in the rules of the game. We saw the “three pillars” of society — the state, markets,...
  • Community, Experience

Work as religious experience

Many organizations aim to make the world a better place, to motivate employees, to create purpose. In many ways, these are spiritual questions, theological inquiries...
  • Experience

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