Put a face to well-being.
Sometimes it’s hard to talk about what “well-being” and “wellness” really looks like. So one company made a mannequin to put it into perspective.
Creating a new category ain’t easy.
We consult with a lot of businesses who think they’re creating new categories with their product. That’s true once every thousand brands we talk to. In short, it’s hella expensive to educate the market well enough on what it is you do. However, if you do want to take the leap, this Medium article makes a few good points.
Business jargon kills.
We all want to sound like professionals. You’re a smart person, after all, and you want others to know. We get it. We do the same thing. But the truth is, people respect you more, think you’re more knowledgeable, and want to build a closer relationship with you when you just talk like a dang ’ol human being. That’s what Matt Lee thinks anyway — see him on the first episode of the Studio vlog.
Nobody reads your stuff.
Our clients agonize over the minutiae of the wording on their websites and assets. The truth is people form an opinion about your website in 0.05 seconds, and spend only 15 seconds reading your articles. Here are some stats to prove it. In short, people ain’t readin’ the words that much. Just make it pretty.
How Strategic Is Employee Scheduling?
Before I started the agency (way back near the turn of the century), one of my early marketing positions was with a time-and-attendance and employee scheduling company. I had moved from Austin to Boston to take the job. My wife and I had never lived outside of Texas, and being newly married with no children we decided to take a chance on New England. It was one of the best decisions we ever made. Jennifer worked downtown and I commuted from Boston’s South End out to Framingham every day to punch the clock (pun intended).
InfluenceHR 2019: Leaving Las Vegas
“A little bit of this town goes a very long way.” That Hunter S. Thompson guy had a way with words. We won’t lie — Las Vegas has been good to us. More specifically, the HR Tech® Conference has been great to us. We’ve been able to grow the InfluenceHR event each year. We’ve had the pleasure of buying drinks for just about every workplace technology vendor that has ever stepped foot on the expo floor. And just last year, one of our directors won a cool $17 with a fateful pull of a Duck Dynasty slot machine lever. Needless to …
Workplace Roundup: Thank You, Gusto! Crisis Averted.
The Starr Conspiracy is well known for our expertise in workplace technology. We love nerding out on this stuff — it’s kind of our thing. In an effort to share the nerdy intellectual wealth, we are launching a monthly news roundup to help your team keep up with all of the latest business developments and trends happening within our industry. Let’s dive in.
Q2 2019 Investment Recap: The Best Quarter Ever for Work Software
How are things going so far in investment this year? Q2 looked like it was going to be a blockbuster, and it delivered to the tune of almost $2.1 billion in investment, bringing the total investment for the year to a little under $3.8 billion, which is close to matching last year’s $4.009 billion.
Nerding Out With Numbers: Work Software Edition
Looking back at July, there were lots of big names, big dollars and big news in headlines. Here’s our attempt at making sense of the all the big numbers.
Small Acquisitions in Workplace Technology Can Pack a Big Punch
It’s no secret — there has never been as much merger and acquisition activity in the human capital management technology segment as there is right now, today, at this minute. Even so, small strategic acquisitions continue to be overlooked. Same as it ever was.
5 Reasons to Attend the Employee Engagement Awards Conference
Is there really a need for another HR tech conference? It’s a valid question. We have watched $15 billion in VC and PE money flood into HR technology investment since 2014 and companies such as LinkedIn, Ultimate Software, and Qualtrics have commanded premium prices in acquisitions over the past few years. It’s not surprising that event promoters have followed the money.
Do You Need a Rival to be Successful in Business?
Part 1: How Drake impacts HCM (no, really).
What Are We to Make of Recent Jobvite Moves?
The Top-line Context Jobvite picked up an investment of $200 million and is using it to acquire three smaller companies: Talemetry (recruitment marketing) RolePoint (employee referrals and in-company moves) Canvas (a text-based conversational screening bot) Post-acquisition, the combined company will have north of 2,000 customers. No valuation was disclosed in this deal. As noted by TechCrunch, the last valuation of Jobvite is pretty old — September 2014 — and was around $150 million, although the company has never confirmed that.
Ultimate Software Acquired for $11B. What Does It All Mean?
The Top-line Context The hits keep on coming. Ultimate Software, a leading HCM cloud provider, got acquired for an approximate aggregate value of $11 billion, meaning shareholders received about $331.50 per share in cash.
Hear From Josh Bersin and More at InfluenceHR 2018
2018 InfluenceHR Speakers: Josh Bersin, Virgin Pulse, Oracle, Zenefits, and more!
The Very Best Digital Marketing Resources for HCM Technology
In 2017, we bet the farm on digital and developed tons of great content specifically for the digital marketing and HCM tech industry innovator. You all responded with thousands of downloads, hundreds of shared social messages, and hours worth of geeked-out conversations centered around HCM technology and enterprise software.
The Great HTTPS Migration
Most websites have been using the http protocol for many years without issue. The protocol used to access a website is rarely something most users consider or understand. Which is understandable, since the onus is on web developers to determine the protocol used when someone types in a website URL. For instance, the user types in “google.com” and the developer chooses to redirect to www. and also https instead of the default http.
3 Major Takeaways From Last Week’s O.C. Tanner and Virgin Pulse Partnership
Peek Inside the 2017 Learning Buyer Report
3 Takeaways From InfluenceHR in 90 Seconds or Less
Quick Videos for HCM Marketers Who Missed Out We’re a week removed from this year’s InfluenceHR, and two things are clear:
