I wanted to take a moment to let you know what we’ve accomplished in digital over the last year, and why you might care. In short, we have built the only Digital Group in the world exclusively for human capital management (HCM) technology vendors.
If your public relations agency is reluctant to set measurable objectives and demonstrate ROI, they probably don’t know what’s important to your business from a marketing and sales perspective. PR is often prone to feeling like an outsider because they don’t think like an insider. PR can and should be measured in alignment with marketing and sales objectives.