I can't prove it, but I can say it. — Stephen Colbert

A Look Through Our Periscope: HR Tech 2017 Predictions

2016 was a big year for HR tech. At TSC, we’ll remember it as: The year the nature of solutions changed to focus on the experience of being an employee — and irreversibly away from simple process automation The first year cloud HCM systems beat on-premise deployment A year of huge investments in HR tech;in fact, total VC investment in the last two years has surpassed the last 20, and this trend doesn’t look like it’s slowing down anytime soon

Sell the Problem: How This Messaging and Sales Strategy Worked for Trump

For the better part of a year, we, like many of our colleagues, thought Donald J. Trump had a poor game plan to win the presidency. The optics seemed to suggest he could not overcome what appeared to be all of his opponents’ better orchestrated political organizations and more effective ground games. (And no, we’re not inviting political discourse here; we’re offering a friendly discussion on messaging.)

Buy the ticket, take the ride. ― Hunter S. Thompson

How to Identify the Correct Social Media KPIs for Brand Awareness

For many marketers, social media is the great white buffalo of a marketing plan. With its many moving parts, many shy away from it or use it ineffectively because they’re unsure of how to match social media key performance indicators, or KPIs, with their brand objectives. But even if KPIs are being measured, measuring the wrong ones often leads marketers to believe that their social media efforts aren’t providing real ROI. Here is a brief walkthrough to help you identify which social KPIs are most important for brand awareness.

Zenefits Update: Is Z2 the Silver Bullet or the Last Nail in the Coffin?

The first employee to take the stage for Zenefits was sending a message to the almost-1,000 people in the audience at the company’s first user conference at San Francisco’s Palace Hotel. Bud Bowlin, a Zenefits senior benefits advisor and “older millennial” (he’s easily north of 50), sent the message that there’s clear benefits experience at the company. One of the first things he said was also a clear message: “We have a CEO who believes that doing the right thing is the only way to do business.”

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I used to do drugs. I still do, but I used to, too. — Mitch Hedberg