Numbers don't mean shit. This is especially true in the world of social media marketing where 100,000 followers on Twitter means that someone has a credit card and knows how to throw a boring party.
There's a new site out there called Fakers that allows you to check Twitter accounts to see how many followers are fake and how many are real.
Want to see Laurie Ruettimann?
For those of you with bad eyesight, that's 2% fake. Not bad. Wanna see Kris Dunn's results?
He is a freakin' saint with 1% of his followers listed as fake.
How about someone who is the exact opposite of Kris Dunn? Let's look at the results for Bill Kutik.
2%? We thought it would be higher. Looks like Bill Kutik is legit. Who knew?
Honestly, this isn't a perfect tool. And you can't really control who follows your Twitter account; however, you can be damn sure that you will be caught if you buy Twitter followers.
Money buys nice things like Cadillacs, diamond rings and champagne. Well, it buys that kind of stuff in The Starr Conspiracy office. But it does not buy influence. You have to earn that, baby.