When we said we're changing B2B marketing forever, we meant it. The Starr Conspiracy has big things in store this year — including the announcement and launch of The Starr Conspiracy Tech Unit and now — a partnership with advocate marketing experts Influitive.
Together, we're bringing thoughtful, strategic customer advocacy to enterprise software. And it's about time. Customer advocacy is changing the way we do business in B2B — and a partnership between game-changing technology and smart marketing strategy and creative is a great way to bring our clients the customer advocacy programs they have been asking for.
Before The Starr Conspiracy Tech Unit partnered creative marketing services with Influitive's innovative advocate marketing technology, there was Pandemic — an online, real-time game created by Influitive that leveraged the platform's intuitive and user-friendly capabilities to engage prospects and customers.
To learn more about the game and what the partnership entails, check out our latest press release: The Starr Conspiracy Discovers Pandemic Cure for Good Business
TSC has maintained a 15-year streak of challenging B2B marketing standards and recognizing disruptive technologies in the enterprise software space. Influitive has been on the agency’s radar since its launch in 2010, with Mark Organ, founding CEO of Eloqua (ELOQ), the world leader in marketing automation software recently acquired for $871 million, at its helm. Organ launched Influitive to help companies mobilize their advocates and produce massive increases in referral leads, reference calls, and social media participation.
The Starr Conspiracy will be one of the first certified VIP Influitive agency partners and will be positioned to launch and run advocacy hubs for Influitive customers looking for a streamlined, turnkey experience. The partnership follows the creation of The Starr Conspiracy Tech Unit, a division of the firm dedicated solely to managing technology for marketing, sales, and product development. Learn more in the full press release.