Authenticity and Brands: An Amazon Take

Amazon is all over the news this week, as an expose of sorts from The New York Times showed that their work environment may be a little tough.

This should come as no surprise to anyone who has read about CEO Jeff Bezos. He’s a micromanager — detail-oriented and data-driven — just like the company he founded more than 20 years ago. He’s incredibly focused on building Amazon by having Nordstrom-like service for Walmart-like prices. It takes the thin margins of retail beyond the very extreme.