Hear From Josh Bersin and More at InfluenceHR 2018

 

2018 InfluenceHR Speakers: Josh Bersin, Virgin Pulse, Oracle, Zenefits, and more!

The Very Best Digital Marketing Resources for HCM Technology

In 2017,  we bet the farm on digital and developed tons of great content specifically for the digital marketing and HCM tech industry innovator. You all responded with thousands of downloads, hundreds of shared social messages, and hours worth of geeked-out conversations centered around HCM technology and enterprise software.

Winners of InfluenceHR Marketing Awards Announced

Brand matters more than ever in B2B marketing. Why? Because too many B2B brands have been guilty of thinking that brand was only for B2C companies. They thought demand generation was more important. 

The HR technology industry was one of the bigger laggards in B2B. There was an unspoken idea that because we sell serious, compliance-driven solutions, we need to present ourselves as serious and buttoned-down. The result? Boring brands, driven by bizspeak clichés and bad stock photography.