Winners of InfluenceHR Marketing Awards Announced

Brand matters more than ever in B2B marketing. Why? Because too many B2B brands have been guilty of thinking that brand was only for B2C companies. They thought demand generation was more important. 

The HR technology industry was one of the bigger laggards in B2B. There was an unspoken idea that because we sell serious, compliance-driven solutions, we need to present ourselves as serious and buttoned-down. The result? Boring brands, driven by bizspeak clichés and bad stock photography. 

Living Our Authentic Self: The New Starr Conspiracy Website

If you haven’t seen it yet, you will soon: the new online face of The Starr Conspiracy.

It’s clean, open, and easy to navigate (honest!). With a white canvas, clean typography, hand-drawn illustrations, and black-and-white photography, our website now tells our story with heart and transparency in a way we’ve never done before.

Public Relations Should Generate Revenue

A public relations colleague at a local Fortune 500 company recently posted on social media about how happy she was not having to worry about generating revenue — as if PR shouldn’t feel the pressure of showing ROI in the same way marketing and advertising efforts are bound to bottom-line analytics. While marketing and advertising professionals are obsessed with lead generation that results in sales, far too many PR professionals and agencies have lured themselves into a false sense of security and created a disconnect that isn’t doing themselves or their brands any favors.