Living Our Authentic Self: The New Starr Conspiracy Website

If you haven’t seen it yet, you will soon: the new online face of The Starr Conspiracy.

It’s clean, open, and easy to navigate (honest!). With a white canvas, clean typography, hand-drawn illustrations, and black-and-white photography, our website now tells our story with heart and transparency in a way we’ve never done before.

Public Relations Should Generate Revenue

A public relations colleague at a local Fortune 500 company recently posted on social media about how happy she was not having to worry about generating revenue — as if PR shouldn’t feel the pressure of showing ROI in the same way marketing and advertising efforts are bound to bottom-line analytics. While marketing and advertising professionals are obsessed with lead generation that results in sales, far too many PR professionals and agencies have lured themselves into a false sense of security and created a disconnect that isn’t doing themselves or their brands any favors.

Advocacy Marketing to Increase Social Media Advocacy

Paid media is losing ground to owned and earned media in B2B marketing. I don’t mean that B2B companies are spending less on paid media. In fact, they’re spending more — especially in industry and digital contexts.