English Majors: Putting Useless Talents to Work for Your Content Team

Throughout the movie Planet Terror, protagonist Cherry Darling frequently counts off her various “useless talents.” I can relate. My plethora of useless talents is what led to me major in English. Inspiring, right? I can draw cats and unicorns, play guitar, sing, write fiction, bake delicious vegan cookies — those are all cool talents, but in college I decided to go with the least useless of my useless talents, so I majored in English.

The English program at my university mainly focused on literature, but that doesn’t mean I’m limited solely to writing feminist critiques of J.D. Salinger’s oeuvre. English majors are pretty versatile. In my career, I’ve done layout, editing, writing, blogging, project management, mentoring, and more. I originally set out to go into teaching, but quickly found that writing, editing, and layout suit my introverted nature better.

Why a Journalism Background is a Huge Plus in B2B Content Marketing

When I moved to Texas almost six years ago, one of the first things my mom and I did together was tour the UNT campus. I really took to UNT’s j-school — The Mayborn School of Journalism. On a 100+ degree summer day, we melted into the seats on the first indoor tour, where I was promptly told by a teaching assistant that journalism was a “terrible choice” for a major. Newspapers weren’t going to be around, there would be no jobs, I would probably end up homeless — she was certain (that last part is hyperbole).

Journalism has certainly changed. But it’s far from dead — it’s morphed, instead, into several fields, really. And a reporter these days can be doing anything from reporting on news a la the original vintage to writing a BuzzFeed article titled, “50 things only cat-hoarders understand.” It’s a strange world.

5 Keys to Buff Up Your Content Strategy in 2014

Remember when content marketing was the Wild West and just doing it was innovative enough? Just publishing regular white papers and e-books, “being on the Twitters,” and updating your blog once a month meant you were ahead of the pack. Today, the bar is at a whole new high, where your buyer is bombarded with information and entertainment from the majority of your competitors and it takes more to stand out.

Chances are, if you’re out reading blogs, you’ve moved past the haphazard “see what sticks” model and into something fairly strategic.

But if you think your content could stand to see some improvement, check out these 5 keys to buff up your strategy in 2014: