Sell the Problem: How This Messaging and Sales Strategy Worked for Trump

For the better part of a year, we, like many of our colleagues, thought Donald J. Trump had a poor game plan to win the presidency. The optics seemed to suggest he could not overcome what appeared to be all of his opponents’ better orchestrated political organizations and more effective ground games. (And no, we’re not inviting political discourse here; we’re offering a friendly discussion on messaging.)