Our Email Marketing Tips List That Doesn't Suck

Clicking the “Send Now” button for a recent Starr Conspiracy email newsletter at 9:30 at night, by accident, generated some interesting results. The human error turned out to be a reminder that steadfastly adhering to best practices (like time-of-day “rules” for sending out emails) may be a slippery slope to mediocrity. 

Friday Roundup: A Dangerous Word and Email Marketing Myths

Yesterday was the last day for the Early Bird discount for InfluenceHR. The Summer discount is now live, so be sure to register today if you missed the Early Bird. If you're still looking for a reason to go, check out yesterday's post from the blog where Lance Haun makes the case for IHR. 

6 B2B Email Marketing Metrics You Should Be Tracking

This week, we have been talking about email marketing. We started it out by telling you your open rates don't matter as much as you might think. Email marketing is a big deal. It's been a big deal in B2B for a long time. But there's a confidence gap between B2B marketers that know they need to be using email marketing and those who are confident that their efforts pay off.