Even though investment slowed down toward the end of the year, 2015 was a banner year for HR technology — the best since 2001 for U.S. startups and a year that included a billion-dollar quarter. Depending on whose numbers you look at, investment in HR and HCM startups was north of $2 billion for the year. What should industry watchers expect in 2016 as this capital begins working its way into the system?
Brand matters more than ever in B2B marketing. Why? Because too many B2B brands have been guilty of thinking that brand was only for B2C companies. They thought demand generation was more important.
The HR technology industry was one of the bigger laggards in B2B. There was an unspoken idea that because we sell serious, compliance-driven solutions, we need to present ourselves as serious and buttoned-down. The result? Boring brands, driven by bizspeak clichés and bad stock photography.
If you market HR technology, you’re probably working at a fevered pace to get ready for the HR Technology® Conference & Exposition. You have to get the booth ready, plan your giveaways, review your list of influencer and analyst briefings to schedule, and make sure everyone on the ground in Vegas has this year’s talk track down.
What if you could go to HR Tech and not only engage with prospects and show off your brand, but also get some strategic insight that would help you take your business to the next level all year long?