The Sales Funnel is F*cked

Last week, I remembered a poem I love by William Butler Yeats. “The Second Coming” is a work of dark genius. Here is the first verse of the poem:

The Economics of Business Leads

Economics is all about supply and demand. (Technically, it’s all about the production, distribution, and consumption of goods and services.) But hey — I’m a marketer, not an economist.

The Time Has Come for Customer Advocacy Marketing

My most important recommendation for 2015 is to research customer advocacy marketing. Specifically, I recommend that you check out Influitive (a B2B advocacy marketing software platform).