Fake News: A Synopsis and Battle Plan for Brands

“Nothing can be believed which is seen in a newspaper. Truth itself becomes suspicious by being put in that polluted vehicle.” The 2016 presidential election sparked quite an uproar about the prevalence of fake news articles. However, this quote is not from 2016; it was written by Thomas Jefferson in 1807. Fake news is not a new problem, but it is a very real one.

Sell the Problem: How This Messaging and Sales Strategy Worked for Trump

For the better part of a year, we, like many of our colleagues, thought Donald J. Trump had a poor game plan to win the presidency. The optics seemed to suggest he could not overcome what appeared to be all of his opponents’ better orchestrated political organizations and more effective ground games. (And no, we’re not inviting political discourse here; we’re offering a friendly discussion on messaging.)

5 Reasons Why Co-locating in the Bay Area Matters

These are dark days in Silicon Valley. A chill wind blows through the incubators of Palo Alto and in the canyons of SOMA in San Francisco. Just last Thursday, The Wall Street Journal told us that the sky is falling with startup investors hitting the brakes. This on the heels of the previous week’s CBInsights report, which said basically the same thing. And neither of those were the most terrifying story that I read recently. This was: The next hot job in Silicon Valley is for poets. Just think — someone will be really proud they earned their MFA from Middlebury when Howdy the Slackbot goes all T-800 on some office somewhere. Winter is coming.