Agents at The Starr Conspiracy provide strategic insights, conduct primary research, and write a lot of sales and marketing content for HR technology and enterprise software companies — work that drives leads, increases brand awareness, and increases market share. So why do we send some of our clients to work with analysts, who do similar work?
Brand matters more than ever in B2B marketing. Why? Because too many B2B brands have been guilty of thinking that brand was only for B2C companies. They thought demand generation was more important.
The HR technology industry was one of the bigger laggards in B2B. There was an unspoken idea that because we sell serious, compliance-driven solutions, we need to present ourselves as serious and buttoned-down. The result? Boring brands, driven by bizspeak clichés and bad stock photography.
If you market HR technology, you’re probably working at a fevered pace to get ready for the HR Technology® Conference & Exposition. You have to get the booth ready, plan your giveaways, review your list of influencer and analyst briefings to schedule, and make sure everyone on the ground in Vegas has this year’s talk track down.
What if you could go to HR Tech and not only engage with prospects and show off your brand, but also get some strategic insight that would help you take your business to the next level all year long?