We all need a creative outlet from time to time. For those of us who work at an agency crunching numbers most of the day, the chance to take on a project that requires innovative thinking and strategy is most welcome.
Despite the maturity of podcast advertising, most firms remain on the fence about the reach and legitimacy of it as an advertising channel. Podcasting continues to grow in audience and programming. In fact, 21 percent of people 12 or older have listened to a podcast in the past month.
Back in April of this year, The Starr Conspiracy and Ocho welcomed four new members to the Media Team. As one of these new members, I am pleased to make the blogging debut for our group and initiate a series of posts discussing what each of us will contribute to TSC. As a team, we bridge the gap between advertising and technology and we plan to keep our perspective well aligned with Ocho. If you are not familiar with our eight-armed mascot, Ocho is a loved and valuable inveterate invertebrate advocating our value of veracity. (Sorry, got on a roll inspired by a scene in V for Vendetta.)