Paid media is losing ground to owned and earned media in B2B marketing. I don’t mean that B2B companies are spending less on paid media. In fact, they’re spending more — especially in industry and digital contexts.
My most important recommendation for 2015 is to research customer advocacy marketing. Specifically, I recommend that you check out Influitive (a B2B advocacy marketing software platform).
If your marketing message did anything short of change your company's destiny, you're gonna want us to take a second look at it. There's still time. Join us today at 2 p.m. Eastern/11 a.m. Pacific to get some perspective that will rock your message's world. To download the slides, download The Message Manifesto.