We believe that brands have inconsistent messages when recruiting or talking to employees because employer branding is often an afterthought. It’s not a priority. And it’s forgotten.
No more!
Employer branding is just as important as your corporate brand, and it should be aligned with your company’s character. We’ve just written our newest confidential brief — “Hottest Brand on the Block: Align Erratic Employer Branding to Attract Top Candidates” — so you can put an end to your employer brand’s identity crisis.
We’ve outlined three sets of do’s and don’ts that will change the way you develop your employer branding strategy:
- Focusing on the image you portray
- Syncing employer branding and marketing efforts
- Putting employee faces to the stories that define your company
Download the brief and help your employer brand find itself — then use your new, aligned identity to attract top talent and engage your people.
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