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This Week in the World: B2B Marketing in 2014, Mobile Strategy, and The Future of HR

2014 marketing goals3 B2B Marketing Mistakes You Might Have Already Made in 2014

We’re just a few days into a brand new, fresh year. You have a blank marketing slate for 2014. You may have already made a few mistakes on your personal New Year’s resolutions already (don’t feel bad, pie is delicious), but you don’t have to make these marketing mistakes in 2014. Read the full post.

How Does Your Mobile Strategy Compare to the Fortune 500?

What do companies like McDonalds, Macy’s, Dow Chemical, General Motors, AT&T, and Wal-Mart have in common? According to the recent edition of the “Corporate Mobile Readiness Report,” these are the only six companies who met all of the criteria. Check out the results of the study and Ed Newman’s perspective on mobile readiness in the Fortune 500 (and for your organization). Read the full post.

8 Cloud Computing and Enterprise Software Predictions for 2014

The end of each year brings a wealth of predictions for technology and marketing — and the end of 2013 was no different. Want to catch up on some of the key predictions for 2014? Read the full post.

The Future of HR, Again

Tim Sackett predicts that 2014 will be the year retention returns to HR after an almost 10 year “break” where the issue of retention went stagnant. Tim said, “There are HR Pros who graduated out of HR programs, started their careers in the past 5 years, that have never known a time when retaining your employees was the number one priority!” Read the full post.

The Top Five B2B Marketing Posts of 2013

The start of a new year brings a natural time for personal and professional introspection … and at The Starr Conspiracy, we’re not so different. We wanted to take a moment to share our top five posts from 2013 — some gems you may have missed from last year on B2B marketing, social media, and the HCM market. Read the full post.

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