Subscribe to our newsletters

This Week in the World: Media Trends, Dreamforce #DF13 and Bad Marketing Habits

b2b marketing ebook

4 Emerging Media Trends for B2B Marketers in 2014

If you’re like most B2B marketers, you might be noticing that traditional media channels are not performing like they used to. It used to be easy for B2B marketers to rent email lists, take down a few webinars, and find yourself reaping in leads and opportunities. But conversion rates are down and the cost of customer acquisition is up. Read the post here.

4 SlideShare Resources to Boost Your Content Marketing Strategy in 2014

Every month, SlideShare clocks in with more than 60 million visits and 120 million page views. A study by Comscore showed SlideShare used by business owners and executives at a rate of 5 times that of any other social network. If you’ve overlooked SlideShare as part of your content marketing strategy for 2014 or are looking for ways to make the most of your initial investment in the platform, check out these resources for B2B marketers. Read the post here.

4 Content and Social Media Infographics for B2B Marketers

Stay up to date with the latest in content marketing and social media with this infographic roundup earlier in the week on The Starr Conspiracy blog.

Social Gets Big Time Face Time at Dreamforce 2013

If you missed Dreamforce this year, this recap from AdPulp is a good place to start. Check out the blog post and video to see how social made a splash at Dreamforce.

5 Bad Marketing Habits Made Worse by the Internet

Bad marketing makes everyone feel awkward. It just makes things weird. There are a lot of marketers keeping up some of the Internet habits we learned in the age of AOL chat rooms and pop ups. Check out the list on Convince & Convert.


Plus: The Starr Conspiracy was named one of The Principal® 10 Best Companies for Employee Financial Security recently. Check out the press release and make sure you listen in today at 11 a.m. CST to the show on Yahoo! to learn more.

For more news and resources for B2B marketers, follow The Starr Conspiracy on Twitter and SlideShare.