Oh, hello. Nice of you to take time out of being up to your elbows in 2014 planning. Wish we could send you a nice cup of coffee and wrap an army blanket around your shoulders. We know it’s tough out there.
This week, we’ll be talking about how to take control of Q4 planning and what you need for your strategy to come together.
Take some time to commiserate and be inspired by these marketing quotes:
“Sales leads are like milk, they spoil quickly.” — Bret Starr
“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” — Phil Kolter
“It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.” — M Lawrence Light
“A market is never saturated with a good product, but it is very quickly saturated with a bad one.” — Henry Ford
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” — Steuart Henderson Britt
“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” — David Ogilvy
“People need stories more than bread itself. They tell us how to live, and why.” — Arabian Nights
“The best way to persuade people is with your ears — by listening to them.” — Dean Rusk, Former U.S. Secretary of State
“Bring the best of your authentic self to every opportunity.” — John Jantsch
“Make the customer the hero of your story.” — Ann Handley
“Life’s too short to sell things you don’t believe in.” — Patrick Dixon
Hang in there, marketers. Reinforcements are coming soon. If it gets to be too much, don't pull the fire alarm or do anything drastic.