If you’re like most B2B marketers, you might be noticing that traditional media channels are not performing like they used to. It used to be easy for B2B marketers to rent email lists, take down a few webinars, and find yourself reaping in leads and opportunities. But conversion rates are down and the cost of customer acquisition is up.
As you plan your 2014 marketing budget (first, read the ebook we released, “Your 2014 Marketing Budget by the Numbers”), you might be struggling with priorities.
In this ebook, learn more about the major emerging media trends you can’t afford to ignore: Lead nurturing 2.0, programmatic buying, behavioral targeting, and predictive analytics.
What does that mean?
In 2014, you’ll be able to:
Avoid losing sales opportunities to competitors
Improve demand generation results with efficient media buying
Use behavioral data to reach buyers you never knew existed
Improve your media results with better data
Check out the ebook, “Four Emerging Media Trends that B2B Marketers Can’t Ignore.” You won’t regret it.